《Photography｜Directing｜Marketing》

episode 3 Guest Photographer：Jerry Choi

Jerry Choi, a graduate of the Hong Kong Academy for Performing Arts with a degree in Fine Art Photography, embarked on a professional career as a photographer and photographic artist. He founded the Rouge Concept studio, dedicated to producing high-impact visuals, and enjoys enhancing his work with personality and style through creative use of light. With rich experience in art direction and post-production, Jerry has become adept at crafting compelling and distinctive images. In this episode, we've invited Jerry to share some personal insights on the close collaboration between photographers and art directors. He takes on our creative challenges and, with the participation of artist Kendy Cheung, presents a futuristic version of 張敬仁. The visual presentation contrasts warm and cool tones, offering a powerful exploration of the theme "The Future is What You Dare to Imagine." Through visual storytelling, we delve into futuristic imagination.